- Power Grip Primer is the #1 Primer in America.
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
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Power Grip Primer + 4% Niacinamide
Great for: Oily, Normal, Dry, and Combination Skin Types
Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.
What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Why you'll love it:
- Our fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel primer formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying primer helps reduce the look of excess oil and shine
Key Ingredients:
Great for: Oily, Normal, Dry, and Combination Skin Types
Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.
- Mint Melt Cooling Face Primer
What it is: A sticky gel primer that grips makeup and hydrates skin with a cooling sensation and fan-fave sweet mint scent - back for a limited time!
Why you’ll love it:
- Sticky primer with a gel texture that grips makeup for long-lasting wear
- Glides on super-smooth and clear
- Hydrates skin and leaves your complexion looking dewy
- Cooling sensation and a fan-fave sweet mint scent
- A sticky sweet treat for your beat!
You asked, we listened! Get all the makeup grip you e.l.f.ing crave with this limited-edition gel primer that delivers a cooling sensation and features a yummy scent inspired by mint chocolate chip ice cream. The formula glides on silky smooth and leaves your skin looking dewy and feeling minty fresh.
Great for: Dry, oily, and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Liquid Poreless Putty Primer
What is it: A lightweight liquid primer for a long-wear makeup application and a poreless-looking complexion.
Why you'll love it:
- Silky lightweight liquid face primer
- Grips makeup for long-lasting wear
- Minimizes the appearance of pores for a smooth complexion
- Infused with squalane
Key Ingredients:
Your favorite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin, gripping makeup for long-lasting wear and giving you a poreless-looking finish. Apply prior to your makeup application to create a smooth canvas.
Great for: Oily, Normal, Dry and Combination Skin Types
THESE HAVE ALL ONE REWARD FROM ALLURE FOR BEING TOP AFFORDABLE PRIMERS YEAR AFTER YEAR.
